Effective Marketing: Creating Converting Content

Effective Marketing: Creating Converting Content (Sept-Nov 2023)

Unlock the power of strategic marketing and skyrocket your business growth with this 8-week program. Discover the secrets to crafting compelling long-form content, mastering email marketing & unleashing the full potential of your marketing strategy.

Course curriculum

1. Welcome
1. Call One - Tuesday 12 September 2023 - Introductions and Goals
2. Call Two - 14 September 2023 - USP and Customer Personas
1. Call Three - Tuesday 19 September 2023 - Marketing Strategy
2. Call Four - Thursday 21 September 2023
1. Call Five - Tuesday 26 September - Keywords
2. Call six - Thursday 28 September - Repurposing Content
3. BONUS - Pinterest!
1. Tuesday 3 October 2023 - Lead Generation
2. Thursday 5 October 2023 - Guest Expert Elizabeth Taylor talking about LinkedIn
1. Tuesday 10 October 2023 - Email Automations
2. Thursday 13 October - Segmentation, Weekly Email Tips and A/B Testing
1. Tuesday 17 October 2023 - Guest Expert Adel on Instagram
2. Thursday 19 October - Email Marketing Metrics
1. Tuesday 24 October 2023 - Re-engagement campaigns
2. Thursday 26 October - Email Layouts and Editing
1. Tuesday 31 October 2023 - Using AI effectively
2. How to use AI effectively to repurpose content
3. Thursday 2 November 2023 - Editing, achievements and goals
1. Join the Community!
2. Effective Marketing Program Workbook
3. Trello Board Content Calendar Template
4. Welcome Email Sequence Template
5. Re-engagement Email Campaign
6. Lead Magnet Guide Canva Template
7. Social Media Canva Templates
8. Maximising LinkedIn - Elizabeth Taylor
9. Using Instagram Effectively - Adel from For The Love of Socials
10. How to use AI effectively to repurpose content - Elizabeth Taylor
1. Lesson 1: Mailerlite Account Set Up
2. Lesson 2: Mailerlite Campaign Set Up
3. Lesson 3: Mailerlite Subscribers
4. Lesson 4: Mailerlite Forms
5. Lesson 5: Mailerlite Automations
6. Lesson 6: Mailerlite Sites
7. Lesson 7: Mailerlite Final Overview
1. Ignite With Impact - Exclusive 3 -Day Business Intensive

About this course

37 lessons
16.5 hours of video content

Yellow Dot Effective Marketing

Effective Marketing: Creating Converting Content (Sept-Nov 2023)

Course curriculum

Welcome

Week One

Week Two

Week Three

Week Four

Week Five

Week Six

Week Seven

Week Eight

Resources

Mailerlite Set-Up

An Exclusive Event

About this course