Effective Marketing: Creating Converting Content

Unlock the power of strategic marketing and skyrocket your business growth with this 8-week program. Discover the secrets to crafting compelling long-form content, mastering email marketing & unleashing the full potential of your marketing strategy.

Course curriculum

1. Welcome
1. Call One - Tuesday 23 January 2024 - Introductions
2. Call Two - Thursday 25 January 2024 - Unique Selling Point & Customer Personas
1. Call Three - Tuesday 30 January 2024 - Marketing Strategy Planning
2. Call Four - Thursday 1 February 2024 - Content Pillars & Topics
1. Call Five - Tuesday 6 February 2024 - Keywords
2. Call Six - Thursday 8 February 2024 - Repurposing Content
1. Tuesday 20 February 2024 - Guest Expert AI
2. Thursday 22 February 2024 - Lead Generation
1. Tuesday 27 February 2024 - Automations
1. Tuesday 5 March 2024 - Segmentation and Nurturing
2. Thursday 7 March 2024 - Drop in Session
1. Tuesday 12 March - Guest Expert Adel Lim - Instagram
2. Thursday 14 March 2024 - Re-engagement and Email Layout
1. Tuesday 19 March 2024 - Follow up and next steps
2. Thursday 21 March 2024 - Final Call
1. Resource Overview - Start Here
2. Join the Community!
3. Effective Marketing Program Workbook
4. Trello Board Content Calendar Template
5. Welcome Email Sequence Template
6. Re-engagement Email Campaign
7. Lead Magnet Guide Canva Template
8. Social Media Canva Templates
9. Email Marketing Metrics
10. Guest Expert - Elizabeth Taylor - LinkedIn
11. Blog Writing Checklist
1. Mailerlite Set Up Overview - Start Here
2. Lesson 1: Mailerlite Account Set Up
3. Lesson 2: Mailerlite Campaign Set Up
4. Lesson 3: Mailerlite Subscribers
5. Lesson 4: Mailerlite Forms
6. Lesson 5: Mailerlite Automations
7. Lesson 6: Mailerlite Sites
8. Lesson 7: Mailerlite Final Overview

About this course

$930.00
35 lessons
17.5 hours of video content

Kick off 2024 with impact!

Strategic marketing to increase revenue.

Join Now

Yellow Dot Effective Marketing

Effective Marketing: Creating Converting Content

Course curriculum

Welcome

Week One

Week Two

Week Three

Week Four

Week Five

Week Six

Week Seven

Week Eight

Resources

Mailerlite Set-Up

About this course

Kick off 2024 with impact!